Company Branding Guide
Brand Name
The official name of the company is “Utah Lean Six Sigma.” In print and digital publications, the company may be referred to as, “The Utah Lean Six sigma training Center” or “ULSS.”
Color Palette
The following colors constitute our official color palette. Other colors may only be used as a last resort to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors should use the specific color code and not an approximation.
HEX
#0a3342
HEX
#9c846b
HEX
#DBA060
HEX
#687E86
HEX
#5C564F
Color Usage
Light Background Typography
Paragraph – Light
Font: PT Sans
Font Size: 18pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: PT Serif
Font Size: 56px
Font-Color: #000000
Font-Weight: Bold
Font-Decorations: none
Heading 2 – Light
Font: PT Serif
Font Size: 36pt
Font-Color: #000000
Font-Weight: Semi-Bold
Font-Decorations: none
Heading 3 – Light
Font: PT Serif
Font Size: 26pt
Font-Color: #000000
Font-Weight: Bold
Font-Decorations: none
Heading 4 – Light
Font: PT Serif
Font Size: 22pt
Font-Color: #000000
Font-Weight: Semi-Bold
Font-Decorations: none
Dark Background Typography
Paragraph – Light
Font: PT Sans
Font Size: 18pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: PT Serif
Font Size: 56px
Font-Color: #000000
Font-Weight: Bold
Font-Decorations: none
Heading 2 – Light
Font: PT Serif
Font Size: 36pt
Font-Color: #000000
Font-Weight: Semi-Bold
Font-Decorations: none
Heading 3 – Light
Font: PT Serif
Font Size: 26pt
Font-Color: #000000
Font-Weight: Bold
Font-Decorations: none
Heading 4 – Light
Font: PT Serif
Font Size: 22pt
Font-Color: #000000
Font-Weight: Semi-Bold
Font-Decorations: none